Making WordPress more functional is easy to accomplish. All Web site designers and developers need to do is deploy plugins. WordPress’s plugin architecture allows users to extend its features. A plugin is a program, or a set of one or more functions, which seamlessly adds a specific set of new features or services to a WordPress site.
WordPress has a database of over 30,000 plugins, each of which offers custom functions and features, enabling users to tailor their WordPress sites to their specific needs. These optimizations range from search engine optimization, to client portals used to display private information to logged in users, to content displaying features, such as the addition of widgets and navigation bars.