The most widely used email client among businesses, both domestically and internationally, is Microsoft Outlook. Outlook provides easy-to-use and sophisticated email and calendar functionality, which has subsequently been proliferated widely among the business community. However, when a business implements CRM to better connect to their consumers, integration with Outlook is necessary to streamline information and usage. With CRM Outlook integration, a business stands to glean all the benefits associated with providing better customer service and technical support.
Business owners and entrepreneurs thrive on the consumer base that they must attract through the quality of product offered and level of customer service, of which a readily navigated and sophisticated online interface is essential. Customer relationship management (CRM) allows businesses to synchronize and automate company interactions with consumers using software to provide an organized and efficient way of managing sales and marketing. Sales automation allows for the efficient tracking of sales performance and management of sales prospects and client profiles, so that executives are intimately informed as to how their business is performing.
One of the biggest draws for consumers is the level of familiarity and expected standardization of the technology that is offered. However, since many businesses, both big and small, continue to use Microsoft Outlook as their chosen email client, there can be some degree of rocky transition if proper integration is not undertaken. Outlook does not allow for the sharing of certain documents or details (for example meeting information), which is where CRM integration comes in. CRM Outlook integration allows businesses to continue using their Outlook email application (along with its other facilities) while also utilizing CRM software solutions to improve sales performance.
A successfully integrated CRM system will allow executives to view Outlook emails, contacts and appointments in the same location as CRM information can be found. This reduces the chances that contact will be lost or hidden, and allow for the easy comparison of marketplace and sales information with that of specific client information. All changes made to ones CRM information will be readily accessible in the same area as Outlook facilities, meaning that there will never be out of balance systems within the business. Clients look for quality and consistency, and this should be carried over in all aspects of a business, including the technology software and automated systems.
The benefits of implementing a system that is widely utilized and integrated with one of the most popular email clients is that there is an established extensive network of error solutions. Outlook is tried and tested and should any technical issues arise, there are established solutions and a network of other clients that have intimate knowledge of the same system. With CRM Outlook integration, all aspects of automated customer service will be protected by technical support, so valuable time is not lost should there be a system error.
For those who use Microsoft Outlook and want to continue to do so while also implementing CRM software, or for those new businesses looking for integrated CRM and email servers, then CRM Outlook integration can offer much in the way of efficiency and efficacy.